AMAZON STUDIOS

Social Campaign Concepts for the Amazon Original series, RICHES.

[Developed with BarkBark Creative]

Riches is about a Black immigrant family vying for control of “Flair & Glory” — the London-based hair and cosmetics empire that made them filthy rich.

Since the Riches cast is large and relatively unknown in the US, there’s an emphasis on fun ways to introduce all the actors and the characters they play. A widely-followed beauty industry insider can speak on game-changing techniques, cutting-edge looks, and being a hair/makeup entrepreneur (like the patriarch in Riches.). Lifestyle and fashion influencers from both the US and UK will discuss the show, the drama, and help bring Black London to life (especially for the American audience). All concepts prioritize fun, cultural authenticity, and relatability on both sides of the pond!