DOWNTON ABBEY
THE DOWNTON EXPERIENCE | Campaign Concept
The Downton Experience is a microsite and experiential marketing proposal that was part of a strategy to create a more engaging and "fan-centric" experience for Downton Abbey viewers. Starting with a refresh of the Downton Abbey/Masterpiece WGBH website, it included stylish Downton-themed events and hundreds of "Big Sip" events staged all across America. For millions of fans it helped to make "the Downton experience" fabulously real.
_________ THE DOWNTON EXPERIENCE / MICROSITE + LIVE EVENTS PROPOSAL _________
SWEET DREAMS
What is Downton Abbey? It's part stylish soap opera, part morality tale, and part tongue-in-cheek guilty pleasure. Here it's sporting a bold-yet-playful attitude, a classic 80s British new wave track, and decadent style to spare. Yes, the British are coming... and aren't they just full of surprises?